Hello, my name is

Gurmehar
Sachdeva

Fitness Professional

Meet Gurmehar Sachdeva
About me

Passionate Fitness Professional dedicated to helping individuals become stronger and healthier

I specialize in crafting, promoting, and delivering inclusive, evidence-based, and captivating fitness programs aimed at nurturing healthier and stronger communities.

My Resume

With over three years of experience in personal training, marketing, sales, and communications, I have mastered the skills of understanding customer needs, creating and communicating value, and delivering excellent customer experience.

My skill set spans a wide range, encompassing both soft skills—such as strong written and verbal communication, human resource management, and problem-solving—and hard skills, including proficiency in marketing tools like HubSpot, Adobe Creative Cloud, Mailchimp, WordPress, and more.

I would love to work for a fitness organization where I can leverage my knowledge and skills to provide an outstanding fitness experience to clients while contributing to the organization’s growth and success.

Expertise

My knowledge, skills, and passion expand across the following domains.

FITNESS MANAGEMENT

Drawing on my proficient aptitude for understanding diverse stakeholders' needs and interests, coupled with extensive experience in managing fitness facilities and service logistics, I excel in delivering an exceptional client experience.

Digital Marketing

My expertise in digital marketing sets me apart from competitors in the industry. I have experience ranging from writing newsletters, creating engaging social media content and developing websites to formulating data-driven strategies based on analytics.

Communication

My strong verbal and written communication skills stem from my extensive work and academic experience. I have demonstrated these abilities through writing blogs, engaging in sales negotiations, training teams, conducting facility tours, etc.

Hard Skills

Fusion - Rec Management Software
90%
MS Office
90%
Google Workspace
90%
WordPress
80%
Search Engine Optimization
80%
Google Ads
80%
Adobe Creative Cloud
80%
HubSpot
80%
Canva
95%
Mailchimp
95%

Education

BA in Recreation 
and Sports Business

 
Minor in Event Management and Human Resource Management  
University of Waterloo, Ontario, Canada

September 2019 – Present

Relevant Courses: Program Management and Evaluation, Strategic Human Resource Management, Accounting for Managers, Principles of Marketing, Event Studies, and Foundation of Entrepreneurial Practice.

GPA: 3.92 out of 4.0.

Awards: President’s Scholarship of Distinction and Dean’s Honours List.

Experience

Jan 2024 - April 2024

University of Waterloo Athletics & Recreation Department

Conditioning co-op

After serving as a personal trainer with the team for nearly 2 years, I transitioned to the role of Conditioning Co-op, which is equivalent to a fitness manager position. In this leadership role, my responsibilities included recruiting and onboarding new trainers, providing ongoing mentorship and training to a team of 40 student trainers. My primary objectives revolved around fostering the professional development of student trainers and ensuring the delivery of exceptional client service. Additionally, I conducted complimentary fitness consultations and tours to offer support and guidance to our members in overcoming workout barriers. I effectively promoted our personal training and small group fitness classes in these consultations, consistently achieving impressive membership conversion rates with over 50% of consultees opting for our services. Furthermore, I created engaging social media content for the university’s recreation account, showcasing trainer-led workouts and challenges. This content garnered over 165k views and increased account followers by over 400 in just 3 months.

May 2023 - Dec 2023

Oceanic Gym

Marketing Director

Oceanic Gym has provided me with the opportunity to leverage my digital marketing skills in establishing a robust fitness brand. In my capacity as the Marketing Director, I have achieved significant success by elevating business sales by over 35% and attaining a remarkable 50% surge in lead generation within the past 4 months. I developed a website for the business and continue to maintain it on an ongoing basis using WordPress and SEO. Additionally, I am responsible for devising and executing marketing plans, allocating budgets, and overseeing advertising campaigns on Google and Facebook. A notable achievement I take pride in is the inception of Oceanic’s Bi-weekly Newsletter, which shares useful resources with potential clients. More recently, I have started writing health and wellbeing blogs for the website, enhancing both search engine visibility and brand image.

May 2023 - Aug 2023

GWN Events

Marketing AND SALES INTERN (co-op)

Since I was recruited during the busiest time of the year, I assumed diverse roles to support the organization. Some of my responsibilities included creating content for social and digital channels using Canva and Adobe Premiere Pro, editing newsletters on HubSpot, and conducting cold calls and emails to businesses, offering them opportunities to become vendors at our events. Additionally, I managed content planning, implemented social media content calendars, and produced interviews with charity partners. As a result of these efforts, I increased engagement rates on social channels by over 50% and boosted registration through newsletters by more than 10%.

Sept 2022- Present

University of Waterloo Athletics & Recreation Department

Content COORDINATOR

After working as a content creator with the department for 2 terms, I was promoted to the content coordinator role. My key responsibilities include planning, scheduling, and producing diverse content for social media using tools such as Asana, Adobe Express, and Premier Pro. Additionally, I lead monthly meetings with content creators to formulate content strategies and establish deliverables for increased engagement. Moreover, I am responsible for recruiting content creators each term by scanning resumes and conducting interviews. Under my leadership and vision, the Warrior Recreation Instagram handle has grown by over 20 percent in less than a year.

Sept 2022- December 2022

University of Waterloo Athletics & Recreation Department

Marketing and recruitment associate (co-op)

I spent the fall of 2022 working for the School of Accounting and Finance, where I gained incredible experience in marketing and communications. I led the delivery of 4 key recruitment events by planning and scheduling logistics, training volunteers, and effectively communicating with various stakeholders. Additionally, I conducted market research to make recommendations on establishing a competitive advantage. Furthermore, I wrote and edited several blogs for the school’s website and created content for social channels. These contributions led to the significant milestone of receiving 3000 student applications during that recruitment year.

Aug 2022- Oct 2022

University of Waterloo Athletics & Recreation Department

Varsity STUDENT TEAM MANAGER

As part of my role, I was responsible for filming practice sessions and home games for the varsity football team. The coaches utilized these recordings to assess players’ strengths and weaknesses

Creative Portfolio